AdWords bid management is crucial in that you need to push down your minimum, or “first page” bid, by grouping and organizing your target keywords. Bid management has nothing to do with raising and lowering your maximum bid and has everything to do with minimizing keyword costs with the right strategy.
If you’re curious about what a minimum bid is, according to Google, “ A minimum cost-per-click (CPC) bid is assigned to each keyword in your account based on its quality (or Quality Score). The minimum bid is usually the lowest amount you can pay per click in order for your keyword to show ads.
The key to increasing the ROI of your campaign relates more to your ablity to increase your quality scores. Good Quality Score can lower your CPC (Cost Per Click).
Relevancy is the name of the game. This is why running really tight ad groups and keywords that can be split a/b/ tested consistently makes the biggest differene in your campaign Quality Score. Tight campigns are crucial to good AdWords Bid Management. Google bases your Quality Score on the amount of well-targeted clicks you get from your campign setup. This is why Fannit runs a tightly built PPC campigin by utlizing our unique software.
Quality Score: Your Key to AdWords Bid Management Success
You can cut your CPC by as much as 50% by achieving a high Quality Score. Because PPC is never a “set it and forget it” practice. Our AdWords managers consistnetly stay on top of refining our clients keyword lists to ensure minimum bids and high rankings.